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pick up the phone started with thoughts that weren't being written down.

putting them on a product made it easier. once they were there...on something worn they became easier to say. then to journal. then to share.

the name comes from a moment most people recognize.

right before you pick up the phone. those few seconds before you answer or dial...you're unguarded. the honest thought surfaces. the real one. not the edited version.

but when you actually pick up, you don't say it.

the way people suggest books to one another, i want what i create to be able to carry that same feeling.

that's who this is for.